The Power of Big Data and Psychographics

Description:In a 10 minute presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtarg

via https://www.youtube.com/watch?v=n8Dd5aVXLCc

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